Marketing to Children

This week in class we learned about how marketing affects children.  From the time that they are first born marketers are trying to sell to children.  This is what they call "Cradle to Grave".  Marketers believe that they need to market to the children as consumers to build up a lifetime loyalty to a product or company.  We looked at ads where children were modeling for Dior and other high end adult companies. I work with kids a lot and I see this happen all the time.  I will see three year olds wearing Juicy jackets, Toms and Uggs.  This is an example of how marketers are appealing to kids.  They are taught to recognize a brand when they are very young.  When we watched the video in class on this it was really sad to see how all the children knew these brands and how it affected the materialistic side of them.  When shopping for children it is very hard to find non-brand clothes.  Children are surrounded by this type of marketing and they won't realize it until they are older and already branded.

~Liv